Fragrance Pulse

Explore how stadium scenting shapes the fan experience, drives hospitality revenue, and signature scent concepts clubs can sell and sponsor.

How perfumers use downsizing, concentrates and subscription samples to respond to inflation—and how shoppers can still find value.

We tested an open-source fragrance model with blind perfumer evaluations. AI sparks novel, wearable ideas—but needs human refinement and safety checks.

How perfume houses secure fair wages for jasmine, vetiver and sandalwood — certifications, traceability and brands leading change in 2026.

A creative olfactory brief: design an 'Eat the Rich' scent—oud, cognac, cashmere wood balanced by heliotrope and milk accords for wearable opulence.

Affordable scent-sampling tactics for small theatres—step-by-step guide to micro-bottles, scent drops and branded cards that heighten immersion.

Curated smoky woods, velvet accords and dry spice perfumes for a West End night — etiquette, application tips and 2026 trends.

How footballers turn transfers into scent launches: from Beckham to Harry Tyrer, why authenticity, scent design, and timing matter in 2026.

Discreet, confidence-boosting night-out fragrances — clean musk, soft leather, and citrus-amber blends that won’t overwhelm crowded venues.

Practical steps to prevent racially insensitive fragrance campaigns—tone checks, naming audits, and brand training after the Liverpool case.

Discover how X Games-inspired sustainable packaging innovations are transforming fragrance branding and eco-conscious consumer experiences.

How inflation and a strong economy are reshaping perfume prices—raw-material spikes, downsizing, concentrates and smart buying tips for 2026 shoppers.

Discover how emerging technologies are revolutionizing fragrance sampling with personalized, immersive, and sustainable experiences for smarter scent discovery.

How to pick long-wear, crowd-friendly fragrances for packed events like the Masters at Alexandra Palace: low-sillage picks, spray tips, and etiquette.

Expert tips to curate a versatile perfume wardrobe reflecting your style, season, and scent family preferences for confident fragrance selection.

How the Musk v. OpenAI debate reshapes AI perfumery — legal, ethical, and creative steps indie perfumers must take in 2026.

Discover how top athletes like Jude Bellingham inspire unique luxury fragrances that embody their winning mentality and sporting spirit.

How scent signals social ascent — powder, leather, amber — and affordable strategies for first-gen students navigating "cambridge vs. home."

Explore this week’s standout fragrance collaborations shaping new scent launches and innovations in the beauty industry.